Riding for the Brand

 

 

Riding for the Brand is a western idiom that can be applied to the past, present and future. It’s about human beings and the possession of such traditional qualities as leadership, motivation and change.

Riding for the brand instills pride and motivates people to deal with change and adversities just like in the good old cowboy days when wranglers went on month-long treks herding cattle from one end of this great country to the other side and do it with great efficiency.

Most literally the brand referred to is the way cattle were marked or branded to show ownership. However the meaning goes much deeper than just showing ownership or possession of land or stock. It is a trademark that represent pride, duty and obligations and loyalty, dedication and solidarity from within the team.

Americans have long been active producers of great work and successful projects or missions. Riding for the Brand reflects American values responsibility, well-earned pride, trust, integrity and duty.

Those that Ride for the Brand –

·         Can be trusted as well and trust each other and stand united until it’s time to go home

·         Complete the work no matter how hard it no matter what the weather

·         Don’t work for the almighty dollar – but work to complete the task at hand or mission ahead

·         Don’t complain and never use the words “I can’t” or “I won’t.”

·         Do each other’s job without a whim or whine - rain or shine

·         Know that at the end of the day, a hard dollar earned for a hard day’s work

·         Know to never let their responsibility down and go astray

·         Knows that every job is important and works well with others

·         Never refuse to spell another who is tired and gave it all he had

·         Realizes that he has his pride, his job and his brand to keep it together

·         Search for excellence and never quit when the job needs to be done

·         Work together or work alone even when they are tired to the bone